Who we are
Seventy
countries.
One of India's largest premium spirits companies, and part of a global house present in more than seventy countries.
Our portfolio spans leading Indian and international brands across whisky, wine, and other categories - manufactured to international standards, with deep Indian manufacturing roots.
What we stand for
We make things properly. From sourcing to bottling, quality is the only standard we recognise - across Indian-made and international brands alike.
We exist for the moments people share. We market our brands responsibly and ask only that they are enjoyed in good company and good measure.
We hold ourselves to the same standard as our craft: careful with water and soil, fair with people, and honest in how we communicate.
We give our teams the freedom to act like owners. Decentralised by design, accountable by culture.
How we operate
Four principles that define how this business runs - and why it holds itself to a higher standard.
Our largest brands are distilled, blended, and bottled locally - rooted in the country we serve.
We bring Pernod Ricard group standards, scale, and learning to the Indian market while remaining locally accountable.
We invest in quality and long-term brand-building over short-term volume - a discipline that compounds over decades.
A clear governance framework, code of conduct, and transparent disclosure - built to withstand examination.
By the numbers
A house of brands
Eight categories.